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Advertisers
Helmann’s sticks to ‘purpose’ for Super Bowl effort
Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part…
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Advertisers
Now NHS and M&C Saatchi go to war on heart attacks
The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but…
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Advertisers
BMW opts for fun with celestial duo of Arnie and Salma
BMW has now become the ultimate electric driving machine it seems, in this somewhat unlikely epic ‘Zeus and Hera’ from…
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Advertisers
MAA Ad of the Week: Amazon’s Alexa by Lucky Generals
This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products…
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Advertisers
Graham Swallow: which demographic offers the most untapped potential for brands?
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users…
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Advertisers
Meta’s Super Bowl ad by Anomaly New York teaches an old dog new tricks
Many Americans find the Brits’ obsession with schmaltzy Christmas ads quite baffling, and the feeling is often reciprocated when it…
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Advertisers
IPG noses ahead of rivals with 11.9% 2021 organic growth
Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net…
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Advertisers
Tammy Einav takes top role at adam&eveDDB – Mat Goff heads to New York
The appointment of joint CEOs always has a rather temporary look about it so Tammy Einav and Mat Goff at…
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Ad Tech
Ad tech Criteo takes net neutrality plea to the Super Bowl
Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The…
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