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Advertisers
All change at the National Lottery as Czech-based contender pips Camelot – but will VAR take a hand?
One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed)…
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Ad Tech
Creature London wins Atom Bank’s creative and strategy ahead of IPO
Atom Bank has appointed independent advertising agency Creature as its lead strategic and creative agency, without a pitch. The mobile-first…
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Ad Tech
Brands pull out of Russia, but will they step up for Ukraine?
Companies — including WPP and now IPG as well as retailers and fast food giants — are pulling out of…
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Advertisers
Coca-Cola challenges the ‘win at all cost mentality’ in new Powerade ad with Simone Biles and Tom Daley
This is like a high energy version of a “Take a break” Kit Kat campaign. The pulling power of Publicis…
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Advertisers
Screwfix is ‘the choice of champions’ in Chime360 campaign
We all feel a little bit heroic when we’ve fixed something, which is why this campaign by Chime360 gets away…
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Advertisers
Anomaly delivers again, this time for Diet Coke
It’s business as usual it seems for Coca-Cola these days (which not everybody’s happy with) but it’s nice to see…
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Advertisers
Ukraine: please support our MAA/Red Cross appeal
Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad…
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Advertisers
Ukraine: why are adland’s dogs still refusing to bark?
Reports abound over the disquiet felt by ad holding group staffers at the way their elders, supposed betters and owners…
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Advertisers
The Ipcress File showcases the best and worst of advertising
ITV’s The Ipcress File is becoming a showcase for advertisers although as the series introduces yet more labyrinthine variations on…
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