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New Commercial Arts spearheads heavyweight Paramount+ drive into streaming market
Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’…
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Agencies
Mother snares another creative leader from Droga5 NY
Julie Matheny, who worked on well-known campaigns for the New York Times and Mailchimp at Droga5 New York, is joining…
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News
MAA Ad of the Week: adam&eveDDB for Marmite
Bit of a cheat this one but there’s a shortage of good ads around (as you may have noticed and…
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Joint’s CCO Algy Sharman: my Top Tips for Cannes
I’ve never been great at predictions, as my yearly flutter at the Grand National would attest. Apparently, choosing a jockey…
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Don’t let the algorithms grind you down: Publicis and Fnac fight for cultural freedom
Scrolling through Netflix recommendations can be pretty tedious; those 98% matches might make sense but they kill off serendipity and…
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Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes
Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate…
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Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads
Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert…
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Carlsberg returns to Fold7 in blow for short-lived Grey
Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7…
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ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather…
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