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Advertisers
Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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Advertisers
Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review…
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St Luke’s beats three to Heathrow account
Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International.…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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Old El Paso appoints VCCP to handle international creative and strategy brief
VCCP’s new business machine continues to run effectively – the agency recently won Virgin Media and Sage, and has now…
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Advertisers
MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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Advertisers
HP plays catch-up with ‘Work Happy’
It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather…
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Ad Tech
George Parker: what do you know about Howard Gossage?
Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category…
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