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Ad Tech
Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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Advertisers
M&C Saatchi joins New Year creative hire round
Some agencies at least are hiring although the turn of the year is traditionally the time when they clear the…
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Advertisers
Mother attempts to persuade us that TikTok is for everyone
It’s true that there’s a lot of useful and interesting stuff on TikTok, but in order to access it you…
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Advertisers
Harbour Collective wins key workers discount scheme Network
Paul Hammersley’s Harbour, a collective of specialist agencies, has won Network, described as a discount scheme for key workers. Network…
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Advertisers
Uncommon writes fantasy OOO replies in latest BA work
Uncommon’s work for British Airways is gaining momentum, and the outdoor version of the “Take your holiday seriously” campaign for…
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Advertisers
JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point for adland
Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just…
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Agencies
Mother hires nine new creatives from Italy, US, Australia, and the UK
The new year is often a busy hiring period, and Mother has not wasted any time, bringing in a diverse…
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Advertisers
Online fashion giant Zalando moves media to Dentsu’s iProspect
Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW.…
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Advertisers
A growing challenge for advertisers and agencies: matching the ads to the (iffy) product
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW…
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