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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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Skyn strips off for Valentine’s Day
It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing ads to celebrate it. Japanese…
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Saga Holidays keeps the over 50s moving in new VCCP ad
While the government is busy trying to persuade the over 50s to keep working, Saga Holidays has a much more…
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Publicis Groupe ‘takes its own medicine’ and pays for Super Bowl slot to air new Cancer Pledge film
A Super Bowl ad is a big statement for any brand, which makes it all the more remarkable that Publicis…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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Adam&eveDDB brings a human dimension to PlayStation
Adam&eveDDB has produced more than its fair share of in-game pyrotechnics for PlayStation but this time it’s departing from that…
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