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Advertisers
The7stars scoops People’s Postcode Lottery £66m media
Most big media accounts these days are the preserve of the holding company behemoths, mostly because they have an international…
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Advertisers
Romaine calm: Asda’s pun keeps customers happy
Vegetable shortages happen every so often and they are always an opportunity for a pun, with newspaper headlines like “Leaf…
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Advertisers
BBH channels turf wars in Paddy Power debut
BBH is making its debut for Paddy Power – over recent years it seems to have flirted with a number…
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Advertisers
Creative new business merry-go-round picks up speed
Much agonising in adland about pitches – it was ever thus of course – costing too much, driving agency staff…
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Advertisers
MAA Ad of the Week: Ouigo by Rosa Paris
This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new…
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Agencies
Uncommon’s Yellow Sticker Cookbook helps the nation to ‘find a meal in every deal’
In supermarkets, yellow stickers are used to mark down foods that are close to their sell by date. A whole…
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Agencies
Agencies mark Ukraine anniversary in very different ways
On the first anniversary of Russia’s invasion of Ukraine, agencies are stepping up to spread the word about the realities…
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Advertisers
Unilever comms chief owns up to “purpose” blunder
Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis…
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Ad Tech
WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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