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Advertisers
WPP doubles down on influencers with Obviously buy
WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of…
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Advertisers
Ocean Outdoor’s environmental ad fund to support 13 causes fighting climate change
As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance,…
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Advertisers
VCCP storms UK agency billings table – now it should get the recognition it deserves
Do creative agency billings matter? Or, in the era of project work and all sorts of ancillary activities – customer…
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Advertisers
Tesco reshapes logo for Easter “giveaway”
Easter seems to be becoming a half-year sales event so it’s doubtless important, lots of small businesses in tourist destinations…
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Ad Tech
Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Agencies
VCCP launches employee engagement division, VCCP BEE
VCCP is launching yet another division, this one is called BEE and is dedicated to brand and employee engagement —…
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Advertisers
AMV BBDO and Imagination give Ford’s new all-electric Explorer a heavy lift-off
Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process…
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Advertisers
MAA Ad of the Week: Barilla from Publicis’ Le Pub
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party…
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Ad Tech
Mother and Uber Eats get creative with data for Ramadan OOH campaign
As well as being a holy month for Muslims, Ramadan is gaining cultural traction in the UK. There are Ramadan…
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