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Now Dove goes in to bat against anorexia
Ogilvy’s world of ‘Doveness’ for Unilever has taken another turn, this time the real-life story of Mary, a young woman…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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Oh no, not even more Eurovision Song Contest
Anyone seeking evidence that the world has gone mad might turn to the Eurovision Song contest, for decades the epitome…
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Budweiser tackles global heat with non-electric fridge
It might not seem like it in chilly old UK but large parts of the world are preparing for another…
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Arsenal legends wind up Piers Morgan for Paddy Power
Piers Morgan, like his long-time adversary Jeremy Clarkson, is a Marmite fixture (although it can be hard to find anyone…
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Can the agency search for new business ever be ‘pitch positive?’
Pitching is always a bone of contention for agencies (and clients of course), a practice to outsiders that seems like…
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MAA Ad of the Week: New York Times from Droga 5
Newspapers, even in their mostly digital guise, don’t make that much use of advertising. A shame because, despite the inevitable…
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Botticelli’s Venus gets a naff makeover in disastrous Italian tourism campaign
Italy’s tourism ministry has launched a €9m travesty of a campaign that reimagines Botticelli’s Venus as a mini-skirted “virtual influencer”…
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A brew for boomers: Beck’s Brazil targets 70+ drinkers
Anti-ageism may be gathering force in the ad industry. Beck’s has now introduced a new 70+ beer, suitably packaged in…
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