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McDonald’s revisits the movies
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s…
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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Forget the kids: Easyjet’s new ‘dads club’ could put the brand on the naughty step
EasyJet has pulled off a summer stunt by introducing a “dads club” where fathers can give their families a break…
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VCCP wins global Primark ad account
Primark’s flagship store is one corner of London’s Oxford Street retail area that still seems to be thriving and, so…
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Ad Tech
WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Eddie Gold: the smartphone’s not for turning: why the only way is up
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since…
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Mother and Uber Eats push speedy grocery delivery
Uber Eats wants us all to know that it delivers more than just the takeaway restaurant meals it is best…
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Beyond Meat puts faith in advertising to reverse a 30% sales drop
Once hailed as the future of food, Beyond Meat – which supplies McDonald’s and KFC’s vegan menu options – reported…
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MAA ad of the week: Call of Duty by 72andSunny
The launch of the latest version of Activision’s star franchise, Call of Duty: Modern Warfare III, is expertly handled by…
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