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WH Smith brand to disappear from high streets after 233 years
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the…
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Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence…
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Not all men look like David Beckham in their underwear
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn’t overclaim, but still presents…
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are…
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When everyone’s ditching DEI, what happens next?
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and…
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Mother’s core leadership steps up to create a global partnership group
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows that…
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Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind…
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