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Ad Tech
Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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Advertisers
Confused.com goes to Leo Burnett
Price comparison site Confused.com has chosen Publicis’ Leo Burnett as its new creative agency. Burnett beat adam&eveDDB in a two-way…
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Advertisers
Latest AA/WARC numbers show UK adspend only inching forwards
On the face of it the UK ad market is hanging in there despite a pretty grim economic picture: the…
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Advertisers
Peroni lightens up snowy winter with a cold beer
Winter’s coming – last year there were giant hailstones in northern Italy, which may have been on the minds of…
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Ad Tech
Omnicom buys digital commerce business Flywheel for $900m
Omnicom isn’t known for splashing the cash (although the founders of adam&eve might demur) but it has now: $900m for…
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Advertisers
WPP’s leadership issues go deeper than the holding company
WPP CEO Mark Read is copping quite a bit of flak in adland, although not, so far, in the City…
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Advertisers
Will advertisers turn to humour this Christmas?
Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads…
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Agencies
‘One Dentsu’ strategy goes to next level with new global practice chiefs
Dentsu is joining the holding company trend of consolidating into ever-bigger operating units with the appointment of three global practice…
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Advertisers
Visit Sweden’s tourism spoof: no yodelling required
People get Switzerland and Sweden confused, so this new campaign from Visit Sweden is here to clear things up once…
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