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Advertising spend up 26% on HFSS food ahead of October ban
Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The…
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MAA Ad of the Week: Wieden+Kennedy London for Malibu
Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better…
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Virgin Atlantic navigates a sea of woke for a rainbow in the clouds
A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up…
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Advertisers
McDonald’s fights cost pressures with French slices of life
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris.…
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Brave Bison’s SocialChain buys News UK influencer agency
Influencer marketing is seen as the current secret sauce by an increasing number of marketers – including Unilever and now,…
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News
W+K London and Ford Pro celebrate workers who get sh*t done
A car ad with a sense of humour? It’s been a while, but this campaign for Ford Pro by Wieden…
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News
Daredevil cats hang tight for Dreamies in adam&eveDDB TV spot
A couple of weeks ago Dreamies’ cats were invading outdoor spaces, and now the fearless felines are clinging to a…
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News
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML…
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Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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