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IKEA goes global with McCann debut – cranking up or dumbing down?
IKEA caused a surprise when it appointed McCann as its first global agency after years of managing perfectly well with…
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USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Hardly a vintage Super Bowl as far as the ads were concerned (although the game was pretty good with a…
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Agencies
Louise Millar at Seed: Dating is done. Friendship is Gen Z’s modern love
TikTok is constantly asking, “What’s happened to the classic rom com?” Patriarchal storylines no longer resonate, and mobile phones have…
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180 Amsterdam wins three ‘prestige’ Coty brands
Coty has appointed 180 Amerstam’s Luxe division to handle three of its “prestige brands,” Davidoff, Escada and Joop! The agency…
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Agencies
Mother invests in ‘Willy Wonka’ business curating crack freelancers
Another entrepreneurial move from Mother, which has seen the global shift in freelancing and found a way to embrace it.…
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Suzuki GB appoints TMW Unlimited after four-way pitch
Japanese auto brand Suzuki, which split with Iris in December, has appointed TMW Unlimited as its creative, content and CRM…
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Messi and Michelob top Super Bowl ad winners – System1
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the…
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Body Shop’s demise brings colourful era that, briefly, defined British business to a close
The imminent demise of Body Shop – set to appoint merciless administrators FRP Advisory – brings to a close one…
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NCA brings back Dominic West as Nationwide takes pot shot at banking rivals
Dominic West and his (already) long-suffering oppo are back for Nationwide and New Commercial Arts. There’s evidently a series here,…
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