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Mars eyes Kellanova deal to create consumer goods and petcare giant
Privately-owned Mars is believed to be eyeing a deal for snacks rival and Pringles owner Kellanova, the former snacks division…
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McDonald’s gets in the Olympic spirit – without the Olympic sponsorship
Despite ending its decades-long Olympic sponsorship deal in 2017, McDonald’s France and DDB Paris have found a clever way for…
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Heineken wants you to forget its beers
We overlooked International Beer Day (does the world really need another “day”) but Heineken and Publicis’ Le Pub marked it…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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MAA Ads of the Week: AMV BBDO for Bodyform, Brothers and Sisters for TNT Sports
It’s the Olympics when even the finest timepieces can’t differentiate between two competitors. And we have a dead heat between…
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Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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Skyn condoms abandons algorithms for physical connection
Falling in love, or getting off with someone (take your pick) is a complicated business these days involving matching people…
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Ads vs memes: the US election’s ultimate frontier
Donald Trump and Kamala Harris have both released big campaign ads in the last day or two, each attempting to…
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Bodyform goes large on blood, guts, laughs & confusion of menstruation
Just as magnificent, unpredictable, painful and hilarious as periods themselves, AMV BBDO’s new Bodyform campaign represents menstruation in all its…
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