Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend in 2012 through September. FMCG spend now accounts for 25.1 per cent of total adspend. [...]
After a long and challenging week (with not that much going on) it’s nice to get a new ad from Guinness and agency AMV/BBDO. Guinness advertising has left me bemused for years; I now see that the famous Jonathan Glazer ‘Surfers’ ad is about time, pouring a Guinness takes a bit longer than a Heineken. [...]
Would it be a bird or a plane – or a smartphone? There was much excitement this week about what new product Facebook would unveil and it was: Graph Search. So is this a game-changer in the search market? Rio SEO and Covario vice president, social technologies Ben Straley (left) explains. What is Graph Search? [...]
The tech world is agog with rumours that Facebook is going to announce its first smartphone, likely made by HTC, next Tuesday (January 15). The California-based company has invited journalists to its Menlo Park HQ “to see what we’re building.” Which could mean anything of course. Other suggestions include advertising or ecommerce products. But Facebook [...]
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: BBH’s Three Little Pigs for the Guardian was undoubtedly the tour de force of the [...]
Have you noticed the way ‘Christmas’ has become ‘Holiday’ in the US? They’re all it, retailers for example and now we have a cartoon Snoop Dogg (playing Ebeneezer Snoop aka Scrooge) wishing everyone a ‘Merry Holiday Day.’ Belatedly, of course. It’s all part of this Beavis and Butt-Head-styled opus from Sid Lee for Adidas, whose [...]
Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can home in on sections of the crowd and even individual people who can share the [...]
Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their best to annoy the likes of Coca-Cola recently, Bogusky by making an anti-sugar online film [...]
In case you’ve missed it, Wieden+Kennedy has just produced its first ad for Facebook which begins with some ruminations about chairs and goes on to examine the universe (with Facebook at the centre of it). Such a film always had its potential for bathos, noted in this spoof from Donal Mulligan, Cian Markey and Richie [...]
This is a traditional Heinz spot from AMV/BBDO – and then some. As the UK prepares reluctantly for winter (we’d rather not think about it, apart from retailers eyeing their racks of winter coats expectantly) it’s quite brave of client and agency to lay on the icy blasts and floods with a vengeance. If recent [...]
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