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Tag Archives: facebook

Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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Watch out Facebook Snapchat is coming says Sorrell

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

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Facebook owns up to yet another data cock-up

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

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