By Stephen Foster on May 8, 2013
Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the [...]
Posted in Agencies, Clients, Media, News | Tagged b&q, Carolyn Everson, europe head, facebook, ipa president, karmarama, Mark Zuckerberg, Nicola Mendelsohn, Sheryl Sandberg
By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Stephen Foster on April 8, 2013
I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably. A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald’s creepier cousins) take over the plane. Well, fine. Then he’s told to turn the bloody thing off; turns it back on again [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anti-social, facebook, facebook home, phone app, tv campaign, wieden+kennedy, Youtube
By Staff on February 28, 2013
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and digital media practice, Results International explains what Atlas means for Facebook: “It’s important because by [...]
Posted in Finance, Media, News, Research | Tagged ads, adserving, atlas, doubleclick, facebook, google, Julie Langley, Microsoft, results international
By Staff on February 7, 2013
Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called ‘Enhanced Campaigns (left),’ will allow companies to manage bids for ads running at different locations and times. [...]
Posted in Finance, Media, News | Tagged ad prices, desktops, ehanced campaigns, facebook, google, mobile ads, smartphones
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