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Here’s how 2015 was for Facebook

Here’s how 2015 was for Facebook

Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy ...

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Marimedia to buy AreaOne to create bigger social media data operation

Marimedia to buy AreaOne to create bigger social media data operation

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

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WPP strikes new data deal with Facebook

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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Facebook to launch business challenge to Linkedin

Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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