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WPP strikes new data deal with Facebook

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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Facebook to launch business challenge to Linkedin

Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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Coca-Cola relaunches Surge in exclusive Amazon deal

Coca-Cola relaunches Surge in exclusive Amazon deal

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

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Twitter launches 1bn users mobile ad network

Twitter launches 1bn users mobile ad network

Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...

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Facebook and IKEA discover joys of Cosplay community

Facebook and IKEA discover joys of Cosplay community

These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...

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