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Tag Archives: facebook

Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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Watch out Facebook Snapchat is coming says Sorrell

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

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Facebook owns up to yet another data cock-up

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

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Neish moves up at Dare as Thomas departs for Facebook

Dare CEO Leigh Thomas is leaving to become Facebook EMEA’s new director of global client partnerships. She will be replaced by Richard Neish who becomes managing director. Neish will head a new senior team including recently-appointed chief technology officer Michael ...

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Simon Hakim: does Facebook really work for brands?

How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

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