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Tag Archives: facebook

Simon Hakim: does Facebook really work for brands?

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How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

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Facebook adds love and hate to ‘Like’ button

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The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and Angry, under the tag of Reactions (below). Apparently brands won’t be able to disconnect them, which should make life on ...

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Here’s how 2015 was for Facebook

Here’s how 2015 was for Facebook

Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy ...

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Marimedia to buy AreaOne to create bigger social media data operation

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As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

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WPP strikes new data deal with Facebook

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WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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