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Browse: Home / dixons

dixons

Tim Cook's £36m Browett mistake

Tim Cook’s £36m Browett mistake

By Stuart Smith on October 30, 2012

The surprise is not that John Browett, former Dixons CEO and Tesco high-flier, quit Apple after only 6 months. The surprise is he wasn’t fired earlier: or indeed that he was hired at all. Not that there’s anything wrong with Browett’s retail skills, in their place. Which is, or was, running a British high street [...]

Posted in Clients | Tagged apple, dixons, John Browett, Scott Forstall, Tesco, Tim Cook

TBWA Manchester enters Tesco pitch calculations

TBWA Manchester enters Tesco pitch calculations

By Stephen Foster on May 28, 2012

TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling big brother in London onto the shortlist. This could just be someone at TBWA talking [...]

Posted in Agencies, Clients, Creative, News | Tagged dixons, easyJet, honda, JWT, nike, oystercatchers, pitch, shortlist, Sir Martin Sorrell, tbwa, tbwa manchester, Tesco, the red brick road, vccp, wieden+kennedy

Six agencies make the first Tesco UK agency cut

Six agencies make the first Tesco UK agency cut

By Staff on May 7, 2012

Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]

Posted in Agencies, Clients, News | Tagged Asda, dixons, Dudley Moore, Frank Lowe, JWT, Lowe Howard-Spink, m&s saatchi, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, saatchi & saatchi, sapientnitro, Tesco, the red brick road, vccp, wcrs

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