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AMV takes Apple Store route for Currys/PC World

Dixons hired AMV/BBDO earlier this year to give its advertising a bit of class and the agency got off to a good start with a perky campaign flogging TVs for the World Cup (shame about England..).

Now, as we’re entering the ‘gifting’ season (yuk) AMV has turned its hand to Dixons’ two main brands, Currys (electricals) and PC World. Now these don’t have a lot in common so this is a tricky one.

Among other things it shows the phenomenal impact of Apple Stores. But none the worse for that.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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