Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and online PR to boost traffic to the website. Scholl global digital manager Ankita Sayal says: [...]
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest outside America) with Digitas which is massive in the States. LBi’s Luke Taylor will be [...]
Anything you can do, I can do better.. No sooner has WPP’s Sir Martin Sorrell snapped up digital agency AKQA for $540m than arch-enemy Maurice Levy of Publicis Groupe buys biggest remaining indie digital network LBi for, yes you’ve guessed it, $540m. Levy (left) will add LBi to his already impressive line-up of digital shops [...]
Publicis Groupe CEO Maurice Levy told his company’s AGM that he was confident that Publicis Groupe would continue to outperform the market in the second half of 2012 despite the financial carnage in the Eurozone (with Spain now heading for the knacker’s yard) and clients trimming budgets accordingly. He also produced this interesting take on [...]
The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, this time in all things digital with respective national marcoms flagships WPP and Publicis Groupe [...]
Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing and sales. Prior to moving to VivaKi Hecht was chief digital officer of Starcom where, [...]
Maurice Levy, boss of Publicis Groupe and head of the French employers’ organisation among many other things in his native country, isn’t used to being treated like this. But French politicians on both sides of the political divide are busy criticising a long-term bonus plan that is set to pay him $21.6m (€16m) imminently. There’s [...]
Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, in the latter case, possibly alarmed) by the following announcement made yesterday: NEW YORK – [...]
You can’t really go wrong with basketball in the US so Publicis Groupe’s ‘Team Sprint,’ the client-focussed team that won the $1bn account from Omnicom’s Goodby Silverstein last year, is relying on NBA star Kevin Durant to plug its unlimited data storage facility ‘Doodle Jump’ in its debut ad. Team Sprint is made up of [...]
Publicis Groupe has bought back nearly all the 11 per cent stake in the company held by Dentsu (some 18m shares) at a cost of €644m. This effectively brings to an end the alliance the two companies struck ten years ago although Dentsu still holds just over two per cent of the French marcoms giant [...]
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