Creative
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What, no celebs? Oura Rings shows ageing as aspirational
The Oura Ring is a fitness and health tracker that’s worn by celebrities like Jennifer Aniston, Gwyneth Paltrow and Prince…
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Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire…
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Uncommon rewinds for Ocado with ‘Life delivered’
Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a…
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VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a…
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EasyJet passengers ‘unleash their inner diva’ for Eurovision
It’s easyJet’s second year as official airline for the Eurovision Song Contest, and the brand looks to be fully embracing…
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Born Social’s Paddy Smith: My Top Tips for Cannes
Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a…
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Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of…
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C4’s Lynsey Atkin launches new start-up, Baby Teeth
Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production…
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Lucky Generals brings swagger to Rubicon juice
Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series…
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