coca-cola
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Advertisers
Coca-Cola pitches as pillar of the UK community
McDonald’s has done pretty well in the UK by embedding that most American of brands as part of everyday Britain…
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Advertisers
WPP’s Ezekiel returns to Publicis – does this mean Coca-Cola account is under siege?
Must have been an interesting encounter between Laurent Ezekiel, WPP CMO and CEO/architect of WPP’s bespoke Coca-Cola agency Open X…
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Advertisers
Pepsi, Coke and Snickers: are big advertisers losing the plot?
Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years…
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Advertisers
Can Piaf and Beckham outdo Coke for Pepsi?
Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Advertisers
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Advertisers
Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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Advertisers
Coke gets up close and personal in ‘hugs’ Olympics number
Coca-Cola and agency WPP’s OpenX (which, increasingly, seems to mean Ogilvy) have moved on from ‘Spills’ to rather more familiar…
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