China
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Fred & Farid takes Diesel Erotica to China – all dressed down as an Italian porn channel
The ever-inventive Fred & Farid agency (Shanghai branch) is up to some more tricks, this time promoting clothes line Diesel…
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Fred & Farid redefines ‘selfies’ for Avene in China
French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to…
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Agencies
China merger delay grates on Omnicom/Publicis nerves
When Omnicom and Publicis Groupe announced their intention to merge in the summer it was thought that the combined group’s…
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Agencies
Jim Houghton: will 2014 be the year when the marcoms M&A torch is passed to China?
2014 is shaping up into an intriguing year for mergers and acquisitions in the marcoms sector. And I suppose it…
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China grapples with security pants marketing
We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently…
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China’s BlueFocus takes another big step on world stage with We Are Social social media agency buy
There’s a new kid on the block in the global marcoms stakes and it’s China’s BlueFocus, capitalised in China at…
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Manchester’s Love takes Johnnie Walker Black to China
It’s not bad for a Manchester agency to win Diageo business so Love (based in that soggy north west of…
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Advertisers
New blow for Havas as Volvo switches to Grey London
It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the…
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News
Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say
Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984…
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