More evidence has emerged that WPP doesn’t see itself as purely a client-based advertising business any more: the marcoms giant has invested $70m to buy a 20 per cent stake in Globant, a Buenos Aires-based software business headed by Martin Migoya that turns over about $100m a year. So WPP is paying a hefty premium [...]
Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving embarrassing number plates. If this ran in the UK the complaints would shower in. And [...]
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no doubt blokes will soon be mugged in the same way. Which is exactly what happens [...]
Not if you live in the UK it’s not (you’ve got to find it first). But the baking streets of Buenos Aires are a different matter of course and air conditioning firm BGH and agency Del Campo Nazca Saatchi & Saatchi have abandoned their usual pantomime humour for this bleakly comic exploration of heat, directed [...]
Summer’s on the way (so the calendar says anyway) and one of the perils that awaits us is the unpleasant phenomenon of ‘Dads in Briefs,’ according to BGH Air Conditioners’ agency Del Campo Nazca Saatchi & Saatchi in Buenos Aires. It’s hotter there of course. Creatives were Nicolas Diako and Ezekiel de Luca (a pretty [...]
Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from events they don’t want to attend so they can go to ones they do – in bars selling Andes. The campaign was staged and shot [...]
Santo Buenos Aires creative director Lucas Panizza is joining WPP-owned Grey as ECD of Grey and integrated shop G2, a further sign of the huge investment pouring into Latin American agencies in advance of the 2014 World Cup and 2016 Olympics in Brazil. The region is also performing much better than most of the rest [...]
Buenos Aires agency Del Campo Nazca Saatchi & Saatchi (which was recently voted South America’s agency of the year for the umpteenth time) has a thing about boys behaving badly on their nights out. Two years ago it won the Outdoor Grand Prix at Cannes for its Andes Beer ‘Teletransporter’ ad which provided absconding males [...]
Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, if it doesn’t have quite the anarchic brio of their Cannes award-winning Teletransporter ads, it [...]
It’s wonderful what a big win at Cannes can bring and two of last year’s winners Del Campo Nazca Saatchi & Saatchi in Buenos Aires and Portland’s very own Wieden & Kennedy have scooped Ad Age’s 2010 awards for international agency of the year and US agency of the year. Del Campo’s ‘teletransporter’ ad for [...]
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