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Santo produces brilliant fatherhood tale for Coke

Santo produces brilliant fatherhood tale for Coke

You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now it’s doing the same with fatherhood ...

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Del Campo Saatchi produces art for gum classic

Del Campo Saatchi produces art for gum classic

Del Campo Saatchi & Saatchi in Buenos Aires can usually be relied upon to produce something different – and it’s done so again with this idea for Beldent chewing gum (Trident in most places). Accepting there’s a social stigma attached ...

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Santo scores Premiership winner for Carlsberg

Santo scores Premiership winner for Carlsberg

It looked a bit peculiar when the global Carlsberg departed Fold7 in London for Santo in Buenos Aires, given the laddish tenor of its pretty successful ‘that Calls For A Carlsberg’ campaign. And the above-mentioned chicken could have come home ...

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Ponce unveils bad girls opera for Unilever’s Axe

Ponce unveils bad girls opera for Unilever’s Axe

If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as an ad anyway) but Ponce Buenos Aires is pushing the boundaries once more in this opus for Unilever’s Axe. Whatever ...

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Del Campo Saatchi tries creative Viagra for BGH TVs

Del Campo Saatchi tries creative Viagra for BGH TVs

The BGH company, of air conditioners fame in a number of campaigns from Del Campo Saatchi in Buenos Aires, has unleashed the unruly crew on its Smart TV. Which our hero is using to seek advice for an embarrassing (hopefully ...

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Burnett scores with naff number plates for Car One

Burnett scores with naff number plates for Car One

Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving ...

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New Ponce ad for Axe shows perils of ‘The Look’

New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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