Home / Advertisers / Del Campo Saatchi goes back into the battle of the sexes trenches with new campaign for Andes beer

Del Campo Saatchi goes back into the battle of the sexes trenches with new campaign for Andes beer

People often chuck the odd stone at some South American award winning ‘campaigns’ on the grounds that they’re really one-offs designed to win awards.

Del Campo Saatchi & Saatchi in Buenos Aires certainly can’t be accused of that with its long-running campaign for Andes beer.

There’s also a pretty constant theme running through most of them: that Andes is an essential aid to men in the battle of the sexes, which seems to be fought particularly ferociously in those parts.

Here’s the latest, ‘Hurricanes,’ a dark tale cleverly directed by Armando Bo.

As an example of telling one side of a story it’s almost genius.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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