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BT Sport attacks Sky with AMV launch campaign

BT Sport attacks Sky with AMV launch campaign

By Stephen Foster on May 14, 2013

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour. BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus rugby presumably, free to broadband customers. Sky will no doubt be preparing a BT-munching monster [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged amv/bbdo, BT, Clare Balding, launch ad, premier league football, sky, sports | Leave a response

Why the time to worry in business is when your research says you're doing everything right

Why the time to worry in business is when your research says you’re doing everything right

By Paul Simons on January 16, 2013

With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy needed to turn around a business – I’ve lived through a few – but that’s [...]

Posted in Analysis, Clients, Creative, Finance, News, Research | Tagged BT, ggt, IBM, Lou Gerstner, Marc Bolland, marks & spencer, research, retail, simons palmer, Sir Ken Morrison, Voltaire

GroupM airtime row with Channel 4 shines a light on media agency deals

GroupM airtime row with Channel 4 shines a light on media agency deals

By Staff on January 4, 2013

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer – is because of ‘pressure from new business wins,’ presumably meaning it’s promised new clients [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged airtime row, BT, carat, Channel 4, daily express, daily mail, groupm, new business, unilever, WPP

Can BT mount a serious sports challenge to Sky?

Can BT mount a serious sports challenge to Sky?

By Staff on November 20, 2012

It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer that could blow a whole in BSkyB’s Sky sports business model (and, indeed, BT’s own). [...]

Posted in Finance, Media, News | Tagged bskyb, BT, espn, Jeremy Darroch, Premier League, sky, sky sports

BT's 'Hola' ad best of the Olympics says Nielsen - except it had sweet FA to do with the Games

BT’s ‘Hola’ ad best of the Olympics says Nielsen – except it had sweet FA to do with the Games

By Stephen Foster on September 6, 2012

Research giant Nielsen has pronounced that BT’s ‘Hola’ ad from AMV/BBDO featuring a bevy of Spanish lovelies using its services to connect with their boyfriends was the ‘most memorable’ UK Olympic ad. Yet it has absolutely fuck all to do with the Olympics, as you can see here. BT was a minor Olympics sponsor but, [...]

Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, BT, hola ad, nielsen, olympics

W+K and Tag Tesco deal will open the door for smaller agencies to work with global clients

W+K and Tag Tesco deal will open the door for smaller agencies to work with global clients

By Paul Simons on August 1, 2012

The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]

Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged BT, global clients, Playstation, production, simons palmer, tag, tagworldwide, tbwa, Tesco, wieden+kennedy

Watch out ad agencies, Tesco has TAGged on to a new trend

Watch out ad agencies, Tesco has TAGged on to a new trend

By Paul Simons on July 27, 2012

When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]

Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone

John Terry 'racist language' case shows what a mess football is in, whatever the court verdict

John Terry ‘racist language’ case shows what a mess football is in, whatever the court verdict

By Stephen Foster on July 13, 2012

Former England football captain John Terry was acquitted today in a magistrate’s court (not a criminal court) of calling rival footballer Anton Ferdinand a “fucking black cunt.” Terry’s defence was that Ferdinand had used these words to him and Terry had repeated them back to him, with satirical intent. Now if you believe this you’ll [...]

Posted in Clients, Media, News | Tagged Anton Ferdinand, BT, court case, football association, John Terry, Premier League, racist language, sky

Google shows technoraks can be creative too

Google shows technoraks can be creative too

By Stuart Smith on November 22, 2011

It’s good to see that Google’s flush of Lions winners at this year’s Cannes International Advertising Festival is no flash in the pan. Currently, there are two excellent campaigns (or at least, two that I am aware of). They’re concise, to the point, and extremely well crafted. They even manage to make complex, potentially dull, [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged ad campaigns, awards, b2b, BT, cannes international festival of creativity, cannes lions, citizen's advice bureau, google, google analytics, privacy, slice of life, Stuart Smith

More trouble for DDB London as £36m Virgin Media reviews

More trouble for DDB London as £36m Virgin Media reviews

By Stephen Foster on August 25, 2011

Accounts come and go of course but Virgin Media’s advertising at DDB London is worth a chunky £36m and it’s also the central plank in what now seems to be a leaky vessel, DDB’s role in masterminding all Virgin’s communications including direct marketing which it handles with Rapp. Virgin is now reviewing the advertising part [...]

Posted in Agencies, Clients, Creative, News | Tagged account review, advertising, bbc worldwide, bskyb, BT, campaign, ddb london, itv, James Murdoch, manning gottlieb omd, rapp, redundancies, scripps interactive networks, sky, uktv, virgin media, £36m account

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