bmw
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Is Cundari’s new BMW M4 ad a trick or a treat?
This ad for BMW’s new M4 speed machine from Montreal agency Cundari is causing a bit of a stir with…
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BMW drops WCRS and steers into FCB Inferno
It’s been a pretty quiet post-Cannes week up to now but BMW has livened things up somewhat by dropping long-time…
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European economy is up so ad accounts (Mini, Sony and part of Douwe Egberts) are on the move
Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began…
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BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for…
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Ogilvy’s Graham Fink picks his Desert Island Ads
Graham Fink began his career at Collett Dickenson Pearce as the youngest member of, arguably, the most talented creative department…
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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WCRS founder Robin Wight picks his Desert Island Ads
Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded…
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BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based…
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Shock as BMW ads go from gong gong to dong dong
BMW is instituting a radical transformation of its advertiisng strategy – going from ‘gong gong’ to ‘dong dong’ at the…
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