bmw
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BMW goes for extraordinary with Zanardi, Toyota for the opposite with its new Corolla
Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in…
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Goodby Silverstein drives the right line for BMW
Something strange seems to be happening to car ads – one or two have an actual idea. In the US…
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BMW and Serviceplan unveil new 8 luxury flag bearer
The UK’s Advertising Standards Authority (ASA) will have heart failure over this one. They recently banned an ad for the…
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BMW, Guinness and Haribo tackle 30-second test
Are 30-second ads making a comeback? For years they were the staple of commercial TV everywhere then other sizes came…
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Now Accenture wins BMW Group digital content task
Accenture Interactive, fresh from its appointments to work as Maserati’s and Radisson Hotels’ global experience agency, has struck again with…
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BMW lines up creative stars for US ad review
BMW has launched its long expected US agency review out of MDC’s KBS and, according to Adweek, has an interesting…
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BMW goes back to its Bavarian roots with new luxury platform from Serviceplan
BMW is about to unveil a branding for its luxury models – Bayerische Motoren Werke – devised with big German…
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FCB Inferno’s inroad into BMW UK sets up the network for global role
BMW has picked FCB as its agency in Canada, replacing long term incumbent Cundari, which is a compliment of sorts…
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US BMW dreams of ‘sheer driving pleasure’
We’ve noted a flurry of interesting car ads recently and here’s another, for BMW in the US by Paranoiia Productions.…
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