By Stephen Foster on February 21, 2011
Jaguar’s decision to fire Euro RSCG and launch its own ad agency Spark 44 remains mysterious but some light has been shed on the line-up of former admen and marketing executives behind Spark 44. My chum Stuart Smith reckons the eminence grise is former Porsche sales and marketing boss Dr Hans Riedel, now a consultant [...]
Posted in News | Tagged Alastair Duncan, bmw, Bruce Dundore, Dr Hans Riedel, Euro RSCG, hyundai, innocean, jaguar land rover, Joel Ewanick, porsche, spark 44, Steve Woolford, Stuart Smith, Werner Krainz
By Stephen Foster on February 17, 2011
What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s just the bloody engineering they’ll be muttering at Euro RSCG as it’s about to lose [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, Carl-Peter Forster, Euro RSCG, Jaguar, Kevin Morley, Land Rover, Rajan Tata, Ralph Speth, rover, spark 44, tata motors
By Stephen Foster on January 7, 2011
Which is never the news you want to hear although Universal McCann, the Interpublic-owned incumbent, is on a hot streak at the moment, consolidating most of L’Oreal’s $700m and Mastercard’s $343m as well as winning new business from BMW, Mini and Chrysler. The success of Universal McCann is probably the reason why ex-London media director [...]
Posted in Agencies, Clients, Media, News | Tagged bmw, chrysler, coca-cola, Interpublic, L'Oreal, Linus Karlsson, mastercard, mccann worldgroup, mccann-erickson, Microsoft, mini, mother, Nick Brien, universal mccann
By Stephen Foster on December 22, 2010
Well it does if you obey the instructions in its latest German cinema ad for motorbikes and shut your eyes. The Dr Deaths from Munich have found a way to print the letters BMW on the inside of your eyelids if you close them at the right time when its ad from the agency Serviceplan [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, eyelids, flash technology, logo, Ruben Xaus, serviceplan, young bikers
By Stephen Foster on December 21, 2010
Procurement used to be the prerogative of pimps or procurers, revenue maximisers for prostitutes. Now of course it means the function in client companies of (among many other things) buying marketing services and is probably the main reason why relations between agencies and advertisers have got steadily worse over the past 20 years. No reasonable [...]
Posted in Agencies, Clients, News | Tagged bmw, brand republic, hitler, reckitt benkiser, roosevelt, Simon Cowell, Steve Lightfoot, world federation of advertisers
By Stephen Foster on December 16, 2010
It doesn’t look as though the corporate lawyers will be getting home for Christmas this year, bids and deals are beginning to flow in the ad industry at last. Toronto-based MDC Partners, owner of Crispin Porter + Bogusky and Kirschenbaum Bond Senecal & Partners to name but two, has bought a minority stake in hot [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, bmw, Glenn Cole, gsd&m idea city, jello, John Boiler, kirshenbaum bond senecal & partners, Kraft, Matt Jarvis, mdc partners, Miles Nadal, milka, Robert Nakata
By Staff on December 11, 2010
Martin Puris, formerly of Ammirati & Puris, is the CEO of UK-based Engine Group in the US, trying to replicate the ‘everything under one roof’ philosophy of the group’s ambitious boss Peter Scott. Here he tells Ad Age how he’s going to set about it, following Engine’s acquisition of youth digital agency Noise. NEW YORK [...]
Posted in Agencies, Clients, Finance | Tagged Ad Age, ammirati & puris, bmw, deep focus, enginew group, John Bernbach, martin puris, noise, wcrs
By Stephen Foster on December 3, 2010
German car companies are booming and BMW, arguably the most successful of the lot, is returning to America’s top rating Super Bowl after ten years to flag a clutch of new car releases including its eagerly-awaited ActiveE electric car. It has chosen roster agency Kirshenbaum Bond Senecal & Partners to handle the campaign which gives [...]
Posted in Agencies, Clients, Media, News | Tagged activeE electric car, bmw, crispin porter bogusky, gsd&m idea city, kirshenbaum bond senecal & partners, Kraft, Lori Senecal, milka, super bowl
By Stephen Foster on November 26, 2010
Placing an ad in the UK cinema debut of Harry Potter and The Deathly Hallows: Part 1 and reaching a huge audience is a smart thing to do. But if it’s a load of schlock the impact is somewhat diminished. And this ad really is quite awful: We’ve banged on before about the de-merits of [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bmw, cinema advertising, GSD&M, harry potter, joy campaign
By Stephen Foster on November 23, 2010
US agency GSD&M has either lost or resigned the US BMW account, and with it the worldwide brief that gave birth to the ‘Joy’ campaign, which never seemed to say BMW to the world outside America. It’s the ultimate driving machine, innit? Anyway the account was lost in tragic circumstances when BMW CMO Jack Pitney [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, GSD&M, Guy Ritchie, Jack Pitney
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