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Tag Archives: bmw

US BMW dreams of ‘sheer driving pleasure’

We’ve noted a flurry of interesting car ads recently and here’s another, for BMW in the US by Paranoiia Productions. Apparently even small people dream about ‘vroom vroom.’ Seems that BMW, which used to be the ‘ultimate driving machine’ and ...

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FCB Inferno makes global debut for BMW

FCB Inferno seems to have got it feet well and truly under the BMW table after winning its UK business from long-serving WCRS a couple of years ago. This is its first global campaign for the German carmaker, to be ...

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FCB Inferno wins more BMW with xDrive appointment

FCB Inferno has significantly tightened its hold on BMW with the appointment to handle a global campaign for the company’s xDrive, the all wheel drive system that powers many of its SUVs. The agency, which was appointed to handle BMW ...

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BMW celebrates 3 Series in new FCB Inferno campaign

FCB Inferno is riding shotgun on one of the UK’s most desired accounts, BMW. Robin Wight, of former agency WCRS, would probably give up marrying Polish countesses to get the business back. FCB’s first effort was pretty creditable, although men ...

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FCB Inferno scores with BMW’s ‘Road To Twickenham’

BMW is ‘supporting’ England rugby and the lads need all the help they can get as they set off for the National Stadium in Cardiff to play Wales tonight. Two years ago Wales stuffed them 30-3 and the Taffys will ...

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New agency FCB Inferno gives BMW a Stone Age retread

Interpublic bought UK integrated agency Inferno about 18 months ago to try to put some much overdue fizz and vim into FCB, its second string network after McCann. FCB in London had been nowhere, seemingly forever. ‘Integrated,’ of course, means ...

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Lowe coup as Ogilvy’s Sjoenell heads back to Sweden

When you’re looking for a creative these days it’s probably a good idea to head for Scandinavia but one of the region’s top exports, Ogilvy & Mather New York CCO Calle Sjoenell (left), is heading in the opposite direction. Sjoenell, ...

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Is Cundari’s new BMW M4 ad a trick or a treat?

This ad for BMW’s new M4 speed machine from Montreal agency Cundari is causing a bit of a stir with many social media types claiming it’s faked. Cundari isn’t saying (which means that some of it probably is). Who cares? ...

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