By Staff on January 11, 2012
For years now BMW has been running its ode to ‘Joy’ as the core of its advertising, to mixed effect even though the Bavarian motor monster has been winning share from all its rivals all over the world. Last year it overtook Toyota’s Lexus as the biggest-selling US luxury car brand, beating off a strong [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, joy campaign, kirshenbaum senecal & partners, lexus, Mercedes, super bowl, toyota, ultimate driving machine, us luxury car leader, wcrs
By Stephen Foster on December 16, 2011
WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New York for Ford’s embattled luxury Lincoln brand. WPP-owned JWT has traditionally taken the lead in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alan Mulally, audi, blue hive, bmw, ford, ford focus, jaguar land rover, lexus, lincoln, luxury market, Mercedes, new boutique agency, Sir Martin Sorrell, team detroit
By Stephen Foster on October 12, 2011
Rolls-Royce was the campaign that made legendary adman David Ogilvy ultra famous (‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’) and now US agency Kirshenbaum Bond Senecal & Partners (KBS) has been handed the tricky task of carrying on the great man’s work. Ogilvy produced his [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, David Ogilvy, electric clock, goodie bags, gsd&m idea city, kbs, kirshenbaum bond senecal & partners, legendary adman, ogilvy & mather, print ads, relationship marketing, Rolls Royce, Steve Thibodeau, us sales
By Angie Dean on August 29, 2011
MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split with Austin agency GSD&M, originators of BMW’s contentious ‘Joy’ campaign. The move is a blow [...]
Posted in Agencies, Clients, Creative, News | Tagged account reveiw, bmw, changes, cundari, David Bowie, exclusive deal, ford, gotham, grey, GSD&M, joy campaign, kbs&p, kirshenbaum bond senecal & partners, martin, omnicom, super bowl, WPP
By Stephen Foster on June 29, 2011
Which, strangely enough, were the three top agencies in the Cannes awards list of top indie agencies. I was actually going to put Mother third in this list despite a disappointing Cannes (the judges obviously didn’t get Ikea, reasonably probably) but Hamburg-based Jung von Matt won Cannes’ media agency of the year award ahead of [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bmw, cannes, Cheill, Dan Wieden, Dave Droga, droga5, germany, Holger Jung, Interpublic, Jean-Remy von Matt, jung von matt, leading indie agencies, Maurice Levy, Mercedes, mother, omnicom, publicis groupe, Sir Martin Sorrell, wieden+kennedy, WPP
By Stephen Foster on May 27, 2011
At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has just announced profits equivalent to $2.1bn with JLR contributing a chunky $1.7bn which seems an [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, bmw, Euro RSCG, ford, in-house agency, jaguar land rover, lexus, Mercedes, nano, spark 44, tata motors, tata steel
By Stephen Foster on March 28, 2011
Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is being handled on a project basis by MDC-owned Kirshenbaum Bond Senecal, Grey West in San [...]
Posted in Agencies, Clients, News | Tagged bmw, bromley, engine group, ford, grey west, gsd&m idea city, joy campaign, JWT, kirshenbaum bond senecal, matlock, O&M, roth observatory international, Sir Martin Sorrell, wcrs, WPP
By Stephen Foster on February 24, 2011
Well he does in this presentation on marketing to the so-called BRICs (Brazil, Russia, India, China) anyway. Actually Richard Monturo, the new global marketing boss of Volvo is just teasing, he goes on to say that all consumers aren’t the same and marketing needs to reflect that, as we know. But Monturo, who’s leaving Miami [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bmw, ford, geely, general motors, global marketing boss, la communidad, Richard Monturo, saab, strawberry frog, tbwa, Volvo
By Stephen Foster on February 21, 2011
Jaguar’s decision to fire Euro RSCG and launch its own ad agency Spark 44 remains mysterious but some light has been shed on the line-up of former admen and marketing executives behind Spark 44. My chum Stuart Smith reckons the eminence grise is former Porsche sales and marketing boss Dr Hans Riedel, now a consultant [...]
Posted in News | Tagged Alastair Duncan, bmw, Bruce Dundore, Dr Hans Riedel, Euro RSCG, hyundai, innocean, jaguar land rover, Joel Ewanick, porsche, spark 44, Steve Woolford, Stuart Smith, Werner Krainz
By Stephen Foster on February 17, 2011
What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s just the bloody engineering they’ll be muttering at Euro RSCG as it’s about to lose [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, Carl-Peter Forster, Euro RSCG, Jaguar, Kevin Morley, Land Rover, Rajan Tata, Ralph Speth, rover, spark 44, tata motors
Recent Comments