bmw
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BMW plugs plug-ins in new FCB Inferno drive
If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat…
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Jung von Matt sweats out a home run for BMW’s ‘Small Escape’
Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And…
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Droga5 London celebrates ‘power of creativity’ in enigmatic film debut for Mini
Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the…
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BMW goes for extraordinary with Zanardi, Toyota for the opposite with its new Corolla
Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in…
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Goodby Silverstein drives the right line for BMW
Something strange seems to be happening to car ads – one or two have an actual idea. In the US…
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BMW and Serviceplan unveil new 8 luxury flag bearer
The UK’s Advertising Standards Authority (ASA) will have heart failure over this one. They recently banned an ad for the…
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BMW, Guinness and Haribo tackle 30-second test
Are 30-second ads making a comeback? For years they were the staple of commercial TV everywhere then other sizes came…
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Now Accenture wins BMW Group digital content task
Accenture Interactive, fresh from its appointments to work as Maserati’s and Radisson Hotels’ global experience agency, has struck again with…
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BMW lines up creative stars for US ad review
BMW has launched its long expected US agency review out of MDC’s KBS and, according to Adweek, has an interesting…
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