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Browse: Home / barclays

barclays

Is marketing to blame for the loss of trust in banks? Pull the other one..

Is marketing to blame for the loss of trust in banks? Pull the other one..

By Stuart Smith on December 3, 2012

My eye recently alighted upon the following headline in Marketing magazine: “Marketing ‘to blame’ for lack of trust in banks”. The article went on to say: “Senior banking executives have argued that marketing is to blame for the breakdown of consumer trust in financial services brands.” Extraordinary. Bank officials in self-inculpation shock. I read on, [...]

Posted in Analysis, Clients, Finance, News, PR | Tagged banks, barclays, brands, David Weldon, marketing, marketingsociety conference, Richard Ricci, Vodafone

Barclays bully boy should do his homework over Stonewall's Bigot of the Year award

Barclays bully boy should do his homework over Stonewall’s Bigot of the Year award

By Stuart Smith on November 1, 2012

Tonight’s the night. The night, that is, when we finally discover who has won the much-uncoveted title of Bigot of the Year at the Stonewall annual awards. Stonewall being a charity dedicated to promoting the civil rights of gays, lesbians and bisexuals, it requires little to imagine what kind of bigot might qualify for this [...]

Posted in Clients, Politics, PR | Tagged barclays, Bigot of the Year, Coutts, Mark McLane, Stonewall, Stonewall annual awards

Banks top the brands we love to hate

Banks top the brands we love to hate

By Stuart Smith on August 28, 2012

Which brands make us most angry? Yes, you guessed correctly. The big ones that rip us off, starve us of mortgage funds, pilfer our savings and behave with amoral disregard for everyone’s interest but their own. Anything, in short, that ends with the word “Bank”. But come, let’s be a bit more specific. How about [...]

Posted in Clients, Finance, News, PR, Research | Tagged banks, barclays, johnny fearless, lloyds, McDonalds, Nestle, Royal Bank of Scotland, survey, YouGov

Brand Boris bicycles to Olympic glory

Brand Boris bicycles to Olympic glory

By Paul Simons on July 30, 2012

On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the Olympic men’s road race close to the finish at the bottom of Hyde Park. As the tail end Charlies were coming around the corner in dribs and drabs there was a sudden [...]

Posted in Clients, Creative, Media, Politics, PR | Tagged barclays, boris bikes, Boris Johnson, mayor of london, olympics, transport for london

Barclays fights back in rate fixing scandal!

Barclays fights back in rate fixing scandal!

By Stephen Foster on July 17, 2012

You have to feel for those poor bankers, being asked to justify their zillion pound bonuses when confronted with the minor inconveniences they’ve caused that have impoverished most of the Western World (apart from them, of course). And Barclays is in the frame for its role in the Libor interest rate fixing scandal. Barclays has [...]

Posted in Agencies, Clients, Finance, News, PR | Tagged barclays, bbh, bus shelter ad, libor rate, rate-fixing scandal

Was Bob Diamond wrong to lie about the Libor rate when Britain's banks were about to go bust?

Was Bob Diamond wrong to lie about the Libor rate when Britain’s banks were about to go bust?

By Stephen Foster on July 4, 2012

The short answer is no. Newly defenestrated Barclays CEO Bob Diamond (left) toed the politic line today in front of a House of Commons committee, saying that his bank’s fibs about the Libor rate (the rate at which banks lend to each other) was all about ‘rogue’ traders (them again) and nothing to do with [...]

Posted in Finance, News, Politics | Tagged 2008 banking crisis, Alastair Darling, bank of england, barclays, Bob Diamond, libor rate, Marcus Agius

If you think Barclays is bad, take a close look at GSK

If you think Barclays is bad, take a close look at GSK

By Stuart Smith on July 4, 2012

This week, the US Justice Department fined a well-known multinational $3bn (£2bn) for serial corporate malpractice. And –in the manner of a suspended criminal sentence – imposed on company managers up to its chief executive stringent measures for slashing their pay and bonuses should further illegal activity come to light. Another bank getting the Barclays [...]

Posted in Clients, Finance, News, Politics, Research | Tagged $3bn fine, barclays, Bob Diamond, corruption, drugs market, glaxosmithklein, gsk, Jean-Pierre Garnier, medical market, sir andrew Whitty, us legislators

Why the Premier League should stall new £35m Barclays sponsorship deal

Why the Premier League should stall new £35m Barclays sponsorship deal

By Stuart Smith on July 4, 2012

The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England, its chairman Marcus Agius will be exiting in the coming months, and Bob’s top team of investment bankers will [...]

Posted in Clients, Finance, Media, News, PR | Tagged barclays, Bob Diamond, Premier League, scandal, sponsorship deal, Wayne Rooney

Bob Diamond goes at last - but the banking sector has lost centuries of brand value in just ten years

Bob Diamond goes at last – but the banking sector has lost centuries of brand value in just ten years

By Paul Simons on July 3, 2012

One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that Bob Diamond (left) has fallen on his sword and with immediate effect stood down as [...]

Posted in Clients, Finance, News, PR | Tagged barclays, Bod Diamond, brand manager, brand value, ceo, Chris Deering, Paul Simons, Playstation, reputation, uk banks

Do 'big boys' Barclays need cutting down to size? Here's a campaign from 2000 that suggests they do

Do ‘big boys’ Barclays need cutting down to size? Here’s a campaign from 2000 that suggests they do

By Stuart Smith on June 28, 2012

A lot of people are accusing Barclays Bank and its chief executive Bob Diamond of racketeering. Acting like white collar gangsters, in other words. They say the bank and its principal directors colluded in serial distortion of the interbank rate, Libor. What this means in plain English is that they beggared us – the saps [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged barclays, Bob Diamond, leagas delaney ad, libor rate, Martin Taylor, scandal, £290m fine

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