By Stephen Foster on February 13, 2013
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader board’ are gals – Justine Ezarik, who is also ‘internet celebrity’ iJustine it seems, and [...]
Posted in Clients, Creative, News, PR | Tagged astronaut contest, axe, axe apollo, ijustine, lynx, men, Molly Pfaff, unilever, women
By Stephen Foster on January 15, 2013
I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the American trade mags it’s all they write about) wouldn’t it be fun if someone ran [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh new york, free detailer, Jaime Pressley, sports ball cleaner, super bowl, wash your balls
By Staff on December 11, 2012
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no doubt blokes will soon be mugged in the same way. Which is exactly what happens [...]
Posted in Agencies, Clients, Creative, News | Tagged anti-ageing, Armando Bo, axe, buenos aires, ponce, Roderigo Hilbert, the look, unilever
By Giles Keeble on October 24, 2012
At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so “let’s make it good.” If you – as a client or an agency – don’t [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged axe, bmp, cow & gate, direct.tv, John Webster, samsung, Sunday Times, viral, Youtube
By Staff on August 27, 2012
US ad targeting company Simulmedia is claiming that national US television campaigns are missing their target, saying that in some cases up th 75 per cent of ads are being seen by only 20 per cent of their target audiences. It highlights a $6.3m campaign for Unilever’s Axe in March which it says was not [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged axe, kantar media, Lord Leverhuilme, nielsen, progressive insurance, simulmedia, unilever, us tv campaigns, wastage
By Angie Dean on August 21, 2012
You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent Jack Bauer – aka Kiefer Sutherland. Never mind though, actor Max Greenfield who wrote, directed [...]
Posted in Agencies, Clients, Creative, News | Tagged "Susan Glenn", axe, bbh new york, facebook, Jack Bauer, Kieffer Sutherland, lynx, times square, twitter, unilever
By Stephen Foster on August 14, 2012
The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with a stay on a real island as the prize. BBH is obviously trying to send [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, competition ad, integrated advertising, Keith Weed, lynx, social media
By Stephen Foster on July 19, 2012
One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter & Gamble’s lead agency worldwide so there’s an obvious conflict. Unilever clearly loves BBH to pieces but business is business. Now BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged 24, axe, bartle bogle hegarty, bbh, General Mills, Kiefer Sutherland, old el paso, unilever
By Staff on July 17, 2012
We all know that Axe is sexy stuff that drives girls mad (or so it claims) but here are two girls apparently succumbing to its attractions in a new campaign from Argentina. It’s volume one of momentos de la verdad (moment of truth). Surely this can’t be an ad by our always tasteful BBH? Can’t [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, latin america, sexy ad
By Stephen Foster on July 5, 2012
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, axe, bartle bogle hegarty, bbh, british airways, google, John Bartle, neogama, Nigel Bogle, publicis groupe, Sir John Hegarty
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