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Axe takes violent twist on Romeo and Juliet

Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC.

Digital is playing pretty well for Interpblic right now, with its R/GA outstripping others like WPP’s AKQA and Publicis’ LBi in the awards stakes.

A bit knifey I’d have thought but Romeo and Juliet is pretty violent. Should Axe be?

And I don’t quite get the ordure monster.

Memo to Keith Weed: tell them to calm down a bit.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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