Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC.
Digital is playing pretty well for Interpblic right now, with its R/GA outstripping others like WPP’s AKQA and Publicis’ LBi in the awards stakes.
A bit knifey I’d have thought but Romeo and Juliet is pretty violent. Should Axe be?
And I don’t quite get the ordure monster.
Memo to Keith Weed: tell them to calm down a bit.
MAA creative scale: 6.