UK-based D&AD (Designers & Art Directors as was) has paid Wieden+Kennedy London a pretty big compliment by appointing the agency to develop ‘promotional projects’ over the remainder 0f 2013. These days D&AD, a charity, describes itself as an ‘education-led’ organisation as well as an awards body and W+K has been charged with boosting awareness and [...]
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation of the brief really (which usually makes clients happy). With the 2013 awards season creeping [...]
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled somewhat; its ‘nerd’ campaign had its moments but not enough of them. This is all [...]
BBDO’s Clemenger agencies in Australia are lively outfits and the Melbourne branch has made a good fist of presenting boring old Yellow Pages as a digital product with this ad for its app. With a nod to the reality that being able to order everything on impulse can be a mixed blessing. BBDO recently won [...]
This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just two weeks (the population of Melbourne is only about five million) with the cutesy song [...]
There’s been a real shortage of British ads with award-winner stamped all over them this year, some undeniably clever ones (like AMV/BBDO’s Mercedes A-class launch) but nothing much that just works first time. Given that Cannes is the awards venue of choice these days, being light on language doesn’t hurt either. This ‘feed their personalities’ [...]
When you’re stranded just north of Antarctica even watching the London Olympics on telly can be a bit of a trial, requiring lots of nocturnal interruptions. But the nearly always excellent McDonald’s (when it comes to ads anyway) and DDB New Zealand turn it into a something of a hymn to fatherhood in this pre-Olympics [...]
But they don’t do they? Or at least not posh ads from posh agencies. They do in the US, as you can see from a quick run-through of Super Bowl ads and the current spate of ‘real life’ mini-documentaries for the likes of Chrysler. But we’re not just talking about real people, actors will do [...]
UK-based awards fest D&AD is 50 this year and has produced the following film showing some past winners, all crammed into less than two minutes. They’re not all ads. D&AD is evidently a pretty dozy organisation as it didn’t send us its first list of winners announced earlier this week but here are two, the [...]
Following a huge hit campaign is always a problem, especially one built on humour and Wieden+Kennedy has been wrestling with this somewhat for mega prize-winning Old Spice ever since Isaiah Mustafa and ‘The Man Your Man Can Smell Like.’ Of course it wasn’t the humour that made Isaiah so popular, it was ‘cos he was [...]
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