Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]
During the early part of 1990, health officials in North Carolina, USA, made an alarming discovery. Some Perrier bottled mineral water, whose purity was so legendary they had used it to benchmark other water supplies, was found to be contaminated with minute traces of benzene. Benzene is a natural component of crude oil. Ingested in [...]
There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as they compare with a disastrous 2.3 per cent sales decline in the same period last [...]
All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out of its misery but shooting the doctor too, long-serving Tesco marketing boss Tim Mason who [...]
My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve had a little price-cut ad and a Clubcard one, which might give a clue about [...]
It’s not that there’s anything wrong with this Morrisons Christmas ad from DLKW Lowe, in fact it’s rather good. It encapsulates the gruesomeness of it all very well, and wrestling the Christmas turkey is a nice touch (make your Christmas better, don’t have turkey..). But is it Morrisons? Last year we had chirpy Freddie Flintoff [...]
What to make of this dear readers? Wieden+Kennedy has unveiled its second ad for Tesco and it features a (nicely cast) middle class female (how do we know? We know) purchasing a gruesomely cheesy Christmas gift, a Furby it seems, via her Clubcard. This appears to be some sort of spiritual awakening on the part [...]
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
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