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Bad Beats for TBWA and its Apple account

Bad Beats for TBWA and its Apple account

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

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Apple gets its mojo back – which may save TBWA

Apple gets its mojo back – which may save TBWA

There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...

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TBWA changes testify to anxiety about $1bn Apple

TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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Samsung blasts Apple with Apple-style ads

Samsung blasts Apple with Apple-style ads

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

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Burberry and Apple team for fashion connection

Burberry and Apple team for fashion connection

It’s London Fashion Week and here’s a nice collaboration between Burberry and Apple, showing how the iPhone 5s can you turn you into a runway snapper. Who needs David Bailey? Fortunately the old boy has become even more of a ...

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