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TBWA changes testify to anxiety about $1bn Apple

TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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Samsung blasts Apple with Apple-style ads

Samsung blasts Apple with Apple-style ads

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

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Burberry and Apple team for fashion connection

Burberry and Apple team for fashion connection

It’s London Fashion Week and here’s a nice collaboration between Burberry and Apple, showing how the iPhone 5s can you turn you into a runway snapper. Who needs David Bailey? Fortunately the old boy has become even more of a ...

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New global Apple campaign is beautiful but bland

New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

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Apple says a traditional Christmas needs an iPhone

Apple says a traditional Christmas needs an iPhone

Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is ...

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