Home / Tag Archives: apple

Tag Archives: apple

TBWA uncorks a timely slam dunk for Apple

TBWA uncorks a timely slam dunk for Apple

One rather hesitates to interfere with the American obsession for basketball but here goes. Apple has signed NBA star Kobe Bryant for a new TBWA\Media Arts Lab ad plugging both its Siri ‘concierge’ service and its fourth generation Apple TV ...

Read More »

HP bets on 180 LA for crucial rebranding campaign

HP_ReinventEncouragementembargoed15

Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then the Apple tsunami broke and the company has floundered since. According, HP has now broken itself into two (well that’s ...

Read More »

Apple’s in-app Been Choice fuels ad blocker farrago

xw_8ijaw

The ad blocking fire has been stoked a few degrees higher with Apple’s decision to approve a new app, the oddly-named Been Choice, which blocks in-app ads, as opposed to conventional mobile ads. So with Been Choice (and all your ...

Read More »

Apple kick starts global retail ad pitch

apple_store-600x350

Once upon a time Apple was a niche maker of Mac personal computers. Then it dominated music via iTunes and iPods, revolutionised the smartphone market with iPhone and launched a whole new computer category, tablets, with iPad. It’s also a ...

Read More »

72andSunny Samsung ‘surf’ campaign lands in the drink

New 72andSunny Samsung campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

Read More »

Apple unveils debut campaign for new Apple Music

Apple unveils debut campaign for new Apple Music

Is Apple Music the ‘new big thing’ we’ve all been waiting for from the tech giant? Apple TV still seems to be on the stocks (in a meaningful sense anyway) and do we need it? Apple Music is a music ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.