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TBWA uncorks a timely slam dunk for Apple

TBWA uncorks a timely slam dunk for Apple

One rather hesitates to interfere with the American obsession for basketball but here goes. Apple has signed NBA star Kobe Bryant for a new TBWA\Media Arts Lab ad plugging both its Siri ‘concierge’ service and its fourth generation Apple TV ...

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HP bets on 180 LA for crucial rebranding campaign

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Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then the Apple tsunami broke and the company has floundered since. According, HP has now broken itself into two (well that’s ...

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