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GroupM buys entertainment specialist Haworth Media

GroupM buys entertainment specialist Haworth Media

WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year ended 31 October 2013 were approximately $700m with audited gross assets of $87m. GroupM is the the parent company to ...

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Apple’s ‘Misunderstood’ wins top Emmy award

Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...

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TBWA recovers its mojo for Apple iPhone

TBWA recovers its mojo for Apple iPhone

By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...

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Bad Beats for TBWA and its Apple account

Bad Beats for TBWA and its Apple account

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

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Now it’s Dr Apple as boss Cook unveils ‘Healthkit’

Now it’s Dr Apple as boss Cook unveils ‘Healthkit’

Apple is upgrading its iOS and Mac OSX software (which power the iPhone/iPad and its computers respectively) to support a whole new range of apps including a number which offer health monitoring, called Healthkit. These, in turn, link with wearable ...

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Apple gets its mojo back – which may save TBWA

Apple gets its mojo back – which may save TBWA

There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...

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