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Tag Archives: apple

Does the iPhone 7 need more than TBWA’s beautifully-crafted balloons?

Does the iPhone 7 need more than TBWA’s beautifully-crafted balloons?

You never get fired for balloons in ads, that’s for sure, and TBWA\Media Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the ...

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Apple Music gets its slice of James Corden

Apple Music gets its slice of James Corden

Apple Music has won the bidding war to make a stand-alone series of Carpool Karaoke, the wildly popular segment of James Corden’s Late Late Show in the US, although Corden won’t be in it. But he’s in just about everything ...

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Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch

Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch

China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be ...

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Unilever says brands lead to a bright future

Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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Apple’s Human Family strikes right note for Olympics

Apple’s Human Family strikes right note for the Olympics

Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have ...

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TBWA uncorks a timely slam dunk for Apple

TBWA uncorks a timely slam dunk for Apple

One rather hesitates to interfere with the American obsession for basketball but here goes. Apple has signed NBA star Kobe Bryant for a new TBWA\Media Arts Lab ad plugging both its Siri ‘concierge’ service and its fourth generation Apple TV ...

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