By Stephen Foster on June 13, 2013
At the risk of joining Paul Simons’ grumpy old men, here’s the horrible new ad for the $20m relaunch of MySpace, the social network pioneer that was bought by Rupert Murdoch for $630m and sold a few years later for $30m. New MySpace majors on young creatives, chiefly musicians, who, among other things, ‘curate’ its [...]
Posted in Clients, Creative, Media, News | Tagged apple, creatives, hipsters, iradio, musicians, myradio, myspace, relaunch tv campaign, Rupert Murdoch
By Stephen Foster on June 12, 2013
First Apple, for so long the ‘alternative corporation,’ is revealed in its true colours as a tax-dodger on a mighty scale, with huge damage to its post-Steve Jobs image (although Jobs instituted the policy, of course) and the plague seems to have spread to agency TBWA Media Arts Lab which has just revealed this shocker [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, new TV campaign, shocker, Steve Jobs, tbwa media arts lab
By Stephen Foster on May 21, 2013
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it’s pilloried by all and sundry, including American [...]
Posted in Analysis, Clients, Finance, News, PR, Research | Tagged apple, brandz survey, tax dodging, WPP
By Staff on May 3, 2013
Two weeks ago Dave Dye set up London’s newest agency Hello People with former Ogilvy UK managers Hugh Baillie and Rachel Hatton. He previously worked at BMP, AMV/BBDO, Leagas Delaney, Campbell Doyle Dye and DHM winning awards for The Economist, Nike, Volkswagen and Google and Adnams. He is the only person to design two D&AD [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged after eight, apple, brutus jeans, Dave Dye, desert island ads, fedex, hello people, Jean-Paul Goude, John Webster, JWT, Muhammad Ali
By Stephen Foster on April 25, 2013
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to the original ad film festival. Clow, currently chairman of TBWA\Media Arts Lab, is best-known for [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984, apple, cannes lions, chiat day, Lee Clow, lifetime achievement award, lion of st mark, nissan, Steve Jobs, tbwa/media arts lab
By George Parker on April 16, 2013
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best West End bars and worst East End boozers. I shall endeavor to live up to [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, chiat day, collett dickenson pearce, ddb, desert island ads, George Parker, goodby silverstein, IBM, ogilvy, snow plow
By Staff on April 11, 2013
Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at Allen Brady & Marsh, moving via Yellowhammer and BBH to become managing director of TBWA [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, burger king, desert island ads, Neil Christie, stella, tango, vw, wieden+kennedy
By Stephen Foster on April 2, 2013
Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets than Apple does iPads. Now it’s produced a ‘smart TV’ that appears to do most [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, charge, CHI, galaxy, game of thrones, global launch campaign, samsung, smart TV, vestal virgins
By Staff on February 21, 2013
In the wonderful world of technology you think, at least half the time, does anybody actually need this? But that’s what they said about Apple’s iPad tablet and look what happened. Apple is allegedly working on an iWatch while Google has just unveiled the first peek at its Google Glass high-tech specs which seems to [...]
Posted in Clients, Creative, News | Tagged $1500 price tag, apple, creative individuals, google, google glass, high-tech specs, iPad, us launch
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