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HP bets on 180 LA for crucial rebranding campaign

HP bets on 180 LA for crucial rebranding campaign

Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then the Apple tsunami broke and the company has floundered since. According, HP has now broken itself into two (well that’s ...

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Apple’s in-app Been Choice fuels ad blocker farrago

Apple’s in-app Been Choice fuels ad blocker farrago

The ad blocking fire has been stoked a few degrees higher with Apple’s decision to approve a new app, the oddly-named Been Choice, which blocks in-app ads, as opposed to conventional mobile ads. So with Been Choice (and all your ...

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Apple kick starts global retail ad pitch

Apple kick starts global retail ad pitch

Once upon a time Apple was a niche maker of Mac personal computers. Then it dominated music via iTunes and iPods, revolutionised the smartphone market with iPhone and launched a whole new computer category, tablets, with iPad. It’s also a ...

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72andSunny Samsung ‘surf’ campaign lands in the drink

72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

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Apple unveils debut campaign for new Apple Music

Apple unveils debut campaign for new Apple Music

Is Apple Music the ‘new big thing’ we’ve all been waiting for from the tech giant? Apple TV still seems to be on the stocks (in a meaningful sense anyway) and do we need it? Apple Music is a music ...

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