By Paul Simons on February 15, 2013
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard myself saying ‘cool’ to anything whether it is good, bad or indifferent. I kick myself [...]
Posted in Agencies, Analysis, Clients, News | Tagged apple, brands, brandz, communication, digital, Giles Keeble, jargon, jones syndrome, marketing, Paul Simons, technology
By Stephen Foster on January 24, 2013
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work mainly on Philips while Paul Hammersley, formerly of The Red Brick Road, is going to [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Brian Cooper, cossette, dare, mcbd, moves, ogilvy, Paul Hammersley, Tesco, the red brick road
By Staff on January 22, 2013
Flush with its successful Olympics campaign hailing ‘Moms’ Procter & Gamble is back on the corporate advertising road with a new ‘The Power of the Everyday Effect’ epic, essentially claiming that it’s the little things in everyday life that matter most (and for which P&G probably has a product near you). The company has even [...]
Posted in Clients, Creative, News, PR, Research | Tagged apple, corporate advertising, Melanie Healey, procter & gamble, samsung, sustainability, the power of the everyday effect, unilever
By Staff on January 11, 2013
The tech world is agog with rumours that Facebook is going to announce its first smartphone, likely made by HTC, next Tuesday (January 15). The California-based company has invited journalists to its Menlo Park HQ “to see what we’re building.” Which could mean anything of course. Other suggestions include advertising or ecommerce products. But Facebook [...]
Posted in Analysis, Clients, Creative, News | Tagged apple, facebook, htc, launch, menlo park hq, smartphone
By Staff on January 8, 2013
It’s the Consumer Electronics Show in Las Vegas this week – no Apple (as usual) and no Microsoft (which seems to have given up on this technology lark) – and two of the most eagerly-awaited exhibitors are Audi and Toyota with their new self-driving car technology. But Stanford University got there months ago with this [...]
Posted in Clients, Creative, Finance, Research | Tagged apple, audi, consumer electronics show, las vegas, Microsoft, phablets, self-driving cars, stanford university, toyota
By Angie Dean on January 3, 2013
It’s amazing how even the most apparently sure-footed companies can morph into ones with two left feet. Apple has just introduced its ‘Do Not Disturb’ iPhone feature, only it doesn’t work. Presumably there are millions of people across the world being woken up at all hours by ‘Siri.’ Which makes this rather large investment in [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple maps, do not disturb, Steve Jobs, tv ad, waze, williams sisters
By Staff on November 26, 2012
Microsoft is planning to launch its own retail stores in the UK next year as part of a global roll-out of the permanent and pop-up stores it has launched in the US, Canada and Puerto Rico. Unlike Apple Microsoft stores sell products from other makers that use Windows software but the aim is to copy [...]
Posted in Clients, Finance, News | Tagged apple, British high street, google, Microsoft, retail stores, set top box, surface tablet, windows 8, xbox
By Angie Dean on November 12, 2012
Dixon Retail’s Currys and PC World are still plugging away on the UK’s high streets despite lots of people saying they’d be nixed by online sales and the likes of John Lewis, which is currently prospering by selling bucketloads of iPad Minis. M&C Saatchi, and before that Saatchi & Saatchi, has been on the advertising [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, christmas ad, Currys, dixons retail, genius campaign, m&c saatchi, pc world
By Stuart Smith on October 30, 2012
The surprise is not that John Browett, former Dixons CEO and Tesco high-flier, quit Apple after only 6 months. The surprise is he wasn’t fired earlier: or indeed that he was hired at all. Not that there’s anything wrong with Browett’s retail skills, in their place. Which is, or was, running a British high street [...]
Posted in Clients | Tagged apple, dixons, John Browett, Scott Forstall, Tesco, Tim Cook
By Staff on October 29, 2012
Oh dear, oh dear, “Frankenstorm” has rained on Google’s busy parade. Just as the internet services giant was preparing a slew of product launches – including, it was hoped, a game-changing 10in tablet, the Nexus 10, along comes the perfect storm to blow away all its dreams. Other casualties of Hurricane Sandy include the Nexus [...]
Posted in Analysis, Clients, News | Tagged "Frankenstorm", apple, google, Hurricane Sandy, iPad 4, Micorosoft Surface, New York, Nexus 10.Nexus 7, Nexus 4, samsung, tablets
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