Amazon
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Advertisers
Amazon returns to its roots with books epic
Amazon is the world’s biggest advertiser, a growing media platform and the world’s biggest bookseller (where its business started online.)…
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Advertisers
MAA Ad of the Week: Fold7 for Audible
Fold7 is producing some interesting stuff and here it is for Amazon’s Audible, as ever a case of Amazon judging…
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Advertisers
Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Advertisers
Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital…
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Advertisers
Amazon confounds hapless CMO with DIY Ads
It’s no wonder older-style agencies (and clients) sometimes feel they’re under siege: Apple’s controversial ‘Crush’ offended some creatives who saw…
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Ad Tech
Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Advertisers
Adam&eveDDB debuts for Amazon with women’s football
Making your debut for Amazon, the world’s biggest advertiser, is a big deal even for adam&eveDDB and it’s kicking off…
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Advertisers
Amazon fails to lift the gloom in new “concrete jungle” ad
Amazon is getting more Apple-ish by the week as its ads take over the world (or the bit that’s still…
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