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By Stephen Foster on May 10, 2013
***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age unless you stop advertising altogether). And stop sponsoring music, which Coke clearly isn’t going to [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Alex Bogusky, Billington Cartmell, british telecom, bskyb, campaign palace, coca-cola, decisive, desperados, france, Paul Fishlock, relaunch, sports rights war, Tony Granger, tv, virgin media, wrigleys 5 gum
By Angie Dean on February 13, 2013
This one might change Keira Knightley’s image: the actress best-known for playing Jane Austen heroines has had her new ad for Coco Chanel Mademoiselle banned in the UK because it’s too sexy. Actually it’s only been banned in daytime programmes after a viewer complained that it ran during kids’ film Ice Age 2. And it [...]
Posted in Clients, Creative, Media, News | Tagged Alex Bogusky, children's programmes, clearcast, coco chanel mademoiselle, ice age 2, Keira Knightley, sodastream, uk ad ban
By Stephen Foster on January 15, 2013
Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its bit to produce thinner Americans (two thirds of whom are allegedly obese, or about to [...]
Posted in Agencies, Clients, News, PR | Tagged Alex Bogusky, calories, coca-cola, coming together campaign, obesity, sugar
By Stuart Smith on December 5, 2012
Whatever are the people at Sodastream complaining about? Having their ad pulled from television – in this case by the donkeys at the TV advertising clearing house Clearcast – is a gift. It’s the sort of thing Rupert Howell and his team at HHCL used to have wet dreams about – the possibility of the [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged ad ban, Alex Bogusky, asa, clearcast, code of advertising practice, common agency, free the buggle, sodastream
By Stephen Foster on December 4, 2012
Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against the ban has been turned down. Clearcast says the ad “could be seen as telling [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged ad ban, Alex Bogusky, Chris Mundy, clearcast, hogarth, Mark White, sodastream, soft drinks industry, WPP
By Stephen Foster on November 28, 2012
Actually I’m not sure that’s true – Coca-Cola won its first lion in 1967 but has the Creative Marketer of the Year award (formerly Advertiser of the Year) been going all that time? But Coke’s award is certainly overdue. And (naturally) it was predicted to win in 2013 here back in the summer. Whatever you [...]
Posted in Agencies, Clients, Creative, News | Tagged 2013, advertiser of the year, Alex Bogusky, cannes, coca-cola, creative marketer of the year, Joe Tripodi, Jonathan Mildenhall, Philip Thomas
By Staff on November 27, 2012
Much muttering in UK adland about TV copy clearance gatekeeper Clearcast’s decision to ban SodaStream’s Alex Bogusky ad knocking plastic bottle consumption. Not only do they suspect the board of Clearcast – made up of representatives of the main UK free-to-air channels (including the BBC), Sky and CNN, for some reason – of being got [...]
Posted in Agencies, Clients, Creative, Media | Tagged Alex Bogusky, clearcast, Coke, commercials, fizzy drinks, hogarth, ofcom, Pepsi, pre-media, sodastream, uk regulator, WPP
By Stephen Foster on November 23, 2012
Clearcast is the (privatised) body that clears (or not) TV ads for transmission in the UK. Usually it lets any old rubbish through. But it’s it’s banned this Alex Bogusky-inspired ad from UK transmission despite it running all over the world. It’s making a perfectly valid point, which you may or may not agree with. [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, clearcast, fizzy drinks, global tv campaign, sodastream, uk ad ban
By Angie Dean on November 9, 2012
Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their best to annoy the likes of Coca-Cola recently, Bogusky by making an anti-sugar online film [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, coca-cola, crispin porter+bogusky, facebook, sodastream, waste
By Stephen Foster on October 12, 2012
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their parents because of sugar-induced obesity, diabetes etc. Which is pretty shocking, even if you’re free [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, Ariel Broggi, coca-cola, gsk, Jonathan Mildenhall, PepsiCo, pfizer, sugar
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