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Tag Archives: Alex Bogusky

CP+B founder Alex Bogusky returns to adland with new ‘social impact’ agency Fearless

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US advertising poster boy Alex Bogusky (left), formerly the Bogusky in Crispin Porter+Bogusky, is launching a new ‘social impact’ agency called Fearless in partnership with the Disney/Univision cable TV outfit Fusion. The agency aims to help “socially-minded corporations, foundations and ...

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Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

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***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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Keira Knightley smoulders in vain for Chanel

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This one might change Keira Knightley’s image: the actress best-known for playing Jane Austen heroines has had her new ad for Coco Chanel Mademoiselle banned in the UK because it’s too sexy. Actually it’s only been banned in daytime programmes ...

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Take that Alex Bogusky! – Coke comes out fighting in the obesity wars

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Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its ...

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UK ad copy body Clearcast sticks by baffling decision to ban Bogusky SodaStream ad

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Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against ...

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