By Stuart Smith on May 4, 2012
Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Agencies, agency executives, comcast, display, facebook, ford, ipo, John Shelton, mediapost, research, search, social media, strata, valuation
By Staff on April 30, 2012
Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at (it says) smaller advertisers. Agencies’ big fear has always been clients going direct to media [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged adwords for video, Agencies, frenemy, google, Iain Tait, media agencies, Sir Martin Sorrell, tech companies, trueview, wieden+kennedy, Youtube
By David O'Reilly on December 9, 2010
Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate giant is to start marketing its brands seriously in the UK from next year with [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Agencies, Asda, cadbury, Hersheys, Kraft, Sainsburys, walmart
By David O'Reilly on November 29, 2010
Ominous developments for advertisers this week with the news that both YouTube and SeeSaw, the UK video-on-demand service, are launching services that allow viewers to switch off advertising during programmes or to choose which commercials they wish to watch. YouTube is releasing a new ad unit called TrueView, which will provide viewers with a choice [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Agencies, BBC, Channel 4, downton abbey, Five, itv, SeeSaw, X-Factor, Youtube
By David O'Reilly on October 29, 2010
WPP is really firing on all cylinders now, judging by its latest quarterly figures which showed a like-for-like revenues increase of 7.5 per cent, its highest growth rate since 2000 and more than twice the revenue rise for the first half of the year. Underlying revenues rose to £2.25 billion and the company, which owns [...]
Posted in Agencies, Finance, News | Tagged advertising, Agencies, Maurice Levy, publicis groupe, Sir Martin Sorrell, WPP
By David O'Reilly on October 20, 2010
Waitrose has made so much play of its ethical principles in recent years, to great commercial success of course , that it comes as a bit of a shock to find it rapped by the Advertising Standards Authority for making misleading claims about the welfare of the pigs used for the retailer’s pork. It’s rather [...]
Posted in Clients, Creative, News | Tagged advertising, advertising standards authority, Agencies, Delia Smith, Heston Blumenthal, marketing, Waitrose
By David O'Reilly on October 13, 2010
There are many kinds of ambush marketing but in the dark world of search advertising some rather dastardly arts come into play. Or so Interflora believes. The flower retailer is taking Marks and Spencer to the European Court of Justice, no less, to complain about M&S’s alleged “piggy-backing” on Google searches. M&S has paid Google [...]
Posted in Clients, Media, News | Tagged Ad Words, Agencies, google, Interflora, LVMH, Marks&Spencer
By David O'Reilly on September 9, 2010
Mixed news so far for ITV bosses about their much-hyped dream couple Adrian Chiles and Christine Bleakley who have taken over the early morning sofa in an attempt to revive its performance in that slot, where it has been regularly thrashed by the BBC’s breakfast offering. While “Daybreak” hit over a million viewers on its [...]
Posted in Media, News | Tagged Adrian Chiles, Agencies, BBC, Christine Bleakley, Des Lynham, itv, tv
By David O'Reilly on August 19, 2010
Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to £509.8 million. Just as they did with Primark and T K Maxx, the middle-classes are [...]
Posted in Agencies, Clients, Finance, News | Tagged advertising, Agencies, Colgate, Heinz, marketing, Poundland, PR, Primark, T K Maxx, Warburg Pincus, Woolworths
By David O'Reilly on August 18, 2010
As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users figure has dropped so dramatically since the Times and Sunday Times paywall went up. With [...]
Posted in Finance, Media, News | Tagged advertising, Agencies, Media, news of the world, Rupert Murdoch, the sun
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