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Advertisers
Roger Moore’s life in ads reached its peak – for Tesco?
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my…
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Advertisers
Is Whiskas’ new John Lewis-style autism tale selling more catfood or more kittens?
Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl…
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Advertisers
P&G chooses Publicis for £210m UK media
Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other…
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Advertisers
Kelly’s sticks with short, snappy and Cornish from Isobel
Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish.…
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Advertisers
Mad Men’s pitch mantra still seems the way of the world
Why do agencies knacker themselves over pitches? Why does the work for them always seem to take place at weekends.…
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Advertisers
Magnum doubles up with Moschino but still lacks firepower
Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most…
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Ad Tech
Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
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Ad Tech
Havas claims media transparency first with launch of programmatic Client Trading Solution
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution…
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Ad Tech
Former Grey boss David Patton: my plans for Y&R
David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to…
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