advertising
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Ad Tech
Holding companies still facing data attacks
The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in…
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News
Interpublic goes backwards in Q2, Brand Union’s Southgate joins to pep up McCann
Holding company woes get worse with Interpublic shares diving more than ten per cent as it missed its Q2 earnings…
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Advertisers
Neil Davidson of Hey Human: the nation’s at a low ebb and it’s time we did something about it
After Grenfell Tower, things will never be the same again. Its charred skeleton stands as a breath-taking symbol of how…
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Advertisers
Mcgarrybowen wins Mondelez’s Green & Black’s
It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some,…
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Advertisers
Havas wins Michelin’s global media account
Havas Media has won Michelin’s global account from WPP’s MEC, handling the tyre giant in the US, Europe and other…
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Ad Tech
Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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Advertisers
Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation…
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Advertisers
Grey scoops global Revlon without a pitch
Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a…
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Advertisers
Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what…
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