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Advertisers
Hive and CHI push smart homes as the new normal
Here’s the latest instalment in CHI’s campaign for Centrica’s “smart home” device Hive, showing how a mother can check on…
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Clickon’s Benjamin Potter: five winning Wimbledon ads
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns.…
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Now it’s the iPhone movie – from Michel Gondry
Can you shoot a ten minute film, with special effects, on an iPhone 7? Ace director Michel Gondry can. Do…
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WPP launches production giant Hogarth Australia
WPP AUNZ, the new name for WPP in Australia following the $512m acquisition of STW in 2016, is launching Hogarth…
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Advertisers
A timely reminder for the US from Ancestry.com and Droga5
David Droga may be an Aussie but Droga5 certainly knows how to connect with Americans via Americana and here it…
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Advertisers
Have ‘inspirational’ sports ads like Adidas’ new FanTheFire run their course?
Would-be inspirational ads featuring sportsmen and women are becoming a genre of their own: notable recent examples include Droga5’s ‘Phelps’…
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Advertisers
Niki Macartney of Southpaw: the world’s given up on advertising – why not try oddvertising?
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising.…
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Ad Tech
WPP not working as hackers strike
What to make of the WPP hackattack? One person in London today said that Ogilvy & Mather’s spanking new South…
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Advertisers
All-at-sea Sainsbury’s reverses out of T&P’s m/Six into PHD
Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos)…
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