advertising
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Advertisers
McDonald’s picks Leo Burnett London for global sports
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo…
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OtterBox welcomes NFL with CP+B Peyton Manning winner
OtterBox makes protective smartphone cases and its ad property is retired quarterback Peyton Manning. Handy as the NFL season is…
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Ad Tech
World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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Advertisers
Droga5 puts down another marker with debut for kwiff
Oh no, not another betting ad.. Here another for kwiff, an app that may improve the odds, from Droga5. Droga5…
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Advertisers
Five by Five’s Barry Markham: how creative bravery fired the best launches of 2017
Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb.…
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Advertisers
Johnnie Walker takes a walk on the perplexing side
Diageo’s Johnnie Walker seemed to abandon ‘Keep Walking’ when it abandoned BBH for Anomaly. But it’s on its way back,…
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Advertisers
McCann’s FP/7 challenges middle-eastern stereotypes in new music video
We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to…
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Advertisers
Welcome to the era of six-second video ads
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds?…
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Ad Tech
Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
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