advertising
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Ad Tech
Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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Cantona scores again on return for Kronenbourg
Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric…
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Coronation Street’s appeal remains elusive in new ITV tribute
Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the…
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Neuro-Insight’s Heather Andrew: why laughter can be the best medicine for ads too
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced…
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West lays on the drama with the Dolmio in AMV’s big new campaign for Mars
Great minds evidently think alike: Mars is launching a new global campaign for Dolmio sauces purporting to show that proper…
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Jung von Matt reprises violent history of the barbie for Edeka
Jung von Matt’s work for Edeka, the biggest German supermarket chain, is usually worth a look – in the past…
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BMB wins Campaign to End Loneliness uphill task
London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but…
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W+K Tokyo crafts another winner from Shiseido
Japanese beauty company Shiseido is launching a new range Waso (or WASO, still sounds funny although it’s based on a…
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Adam&eve hits stride with families reality show for McCain
Families come in all shapes and sizes these days we know – weekend dads, two dads etc – but it’s…
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