advertising
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Advertisers
Saatchi takes the Park Life approach for Wall’sie
This is a rather fine example of what we might call the ‘Park Life’ school of advertising, from Saatchi &…
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Advertisers
Are WPP and Dentsu preparing for a tussle over IPG?
In the blue corner we have WPP’s Sir Martin Sorrell and in the red corner my friend George Parker of…
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Advertisers
Ian Maynard of network: why the changing nature of procurement is good news – for most of us
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement…
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Advertisers
Guinness embarks on pointless multi-agency pitch when all the evidence shows that BBDO can do the job
Guinness global strategy and communications director Grainne Wafer says the Diageo-owned brand is looking for a new global agency. “To…
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Advertisers
UK coalition government boosts adspend to £289m – just in time for next year’s General Election
The coalition government has published its Government Communication Plan and it’s planning to spend £289m on ‘proactive communications’ in 2014/15,…
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Advertisers
RB signs up creative hotshots Droga5 and W+K
This should be interesting – RB (Reckitt Benckiser as was) has hired creative hotshots Droga5 in New York and Wieden+Kennedy…
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Advertisers
BBDO New York’s online blockbuster for GE
BBDO New York is running a blockbuster corporate campaign online for GE, the one-time General Electric company that has morphed…
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Advertisers
Jam hires Hardisty from Mother to plug creative gap
Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is…
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Advertisers
Taylor’s takes a new/old approach to coffee marketing
This is rather brave of Taylor’s of Harrogate and agency Beattie McGuinness Bungay (or BMB as it’s now known), an…
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