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Saatchi takes the Park Life approach for Wall’sie

This is a rather fine example of what we might call the ‘Park Life’ school of advertising, from Saatchi & Saatchi for Wall’s sausages.

A weekend ‘onesie’ (all in one kit) becomes a Wall’sie and, should you be quite sad, you can win one in an online competition.

Wins you over though.

Here’s the original cave painting, by Simons Palmer (one-time home to Saatchi boss Robert Senior as it ‘appens).

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