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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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Unilever rolls out anti-hunger corporate TV campaign
Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number…
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GroupM’s case against government media switch to Carat hinged on market share/lower prices contention
Does having a bigger share of the media market mean you (you being a media agency) get cheaper prices from…
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UK Gov, Carat and WPP’s M4C – news from the front
Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left)…
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UK government confirms Dentsu Aegis media win – and says it’s £100m cheaper than WPP
The UK government announced today (Monday) that it’s moving its media buying account from WPP’s M4C agency to Dentsu Aegis…
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Adam&eveDDB unwraps Christmas for Mulberry
If you want a Christmas campaign I guess you head off to adam&eveDDB (John Lewis fame, a multi-award winner for…
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Nick Hall of Herbert Hall: an English sparkling whine
A few years ago it would have been a brave sommelier who included a bottle of English sparkling wine on…
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Tesco tries to light up Christmas
Here’s the impossible Christmas number; a feel good ad for, possibly, Britain’s most unloved company. So Wieden+Kennedy is proposing that…
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Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
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