advertising
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Agencies
Top production company Stink opens new US office
Top london-based production company Stink is opening its first US office, in Los Angeles. Stink already has offices in Paris,…
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Advertisers
WPP enters global sports market with big investment in George Pyne’s Bruin Sports Capital
WPP is the lead investor in $250m of funding for a new global sports marketing company Bruin Sports Capital. Bruin…
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Advertisers
Joe Alexander, CCO of The Martin Agency, picks his Desert Island Ads
Joe Alexander is managing partner and CCO of one of North America’s finest agencies The Martin Agency. Based in Richmond…
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Ad Tech
Irfon Watkins of Coull: why content consumption is the key to making programmatic trading work
I’m seeing this – why? Today’s digital advertising models are failing to serve users in any sort of a valuable…
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Advertisers
Tories take the wrong road while Labour fixates on the NHS – don’t you love General Election campaigns?
I suppose we’d better write something about this: The governing Tories have kicked off their British General Election campaign (polling…
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Advertisers
BBH kick starts Weetabix with new Weetabuddies
BBH is into inventing characters at the moment, with a couch bear for Virgin Media and Gordon the Boar for…
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Advertisers
Royal Navy cuts the flannel in new WCRS campaign
It’s been easy to mock services advertising over the years: Army ads that make it sound like finishing school but…
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Advertisers
Matt Williams: why advertising – in 2015 as in any other year – won’t be a zero sum game
2015 will finally be the Year of Mobile. Maybe. It will definitely be the Year of Real-Time Marketing. Perhaps. It’ll…
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Advertisers
McDonald’s tries a new spin on ‘love’ to revive brand
McDonald’s has hired Leo Burnett as its main Us agency in another attempt to arrest its seemingly remorseless decline and…
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