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Advertisers
Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep…
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Advertisers
Wunderman hires two new data bosses
Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now…
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Advertisers
Cheeky travel firm Booking.com essays ‘Booking Right’
The saucy crew at Booking.com (alias Wieden+Kennedy Amsterdam) have produced another opus which will have some viewers all-a-splutter. This one’s…
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Advertisers
George Parker: haute cuisine, Salvador Dali and me
With all the current fuss about NBC Nightly News anchor Brian Williams being found out for telling “porkies” about everything…
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Ad Tech
VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
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Advertisers
Forsman & Bodenfors scores with Zlatan for World Food Programme’s ‘805’ hunger campaign
More sport and footballers, but we like this one. The World Food Programme has signed up star Sweden and PSG…
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Advertisers
Adidas debuts another load of old tosh for ‘Sport 15’
Adidas is running a new campaign for something called ‘Sport 15’ through 180 LA, which is usually a pretty serviceable…
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Advertisers
Publicis Groupe reports troubles at BBH and MSL in a “patchy” performance
Maurice Levy’s Publicis Groupe has confirmed the poor times it suffered in 2014 following the collapse of the merger with…
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Agencies
WPP sets out to sort EU public sector communications
It’s an ill wind…the EU may be going to hell in a handcart but communications giant WPP is riding to…
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